Michigan State paid PR firm $500G to track media coverage of Nassar scandal

The recent sexual abuse scandal involving disgraced sports doctor Larry Nassar took a toll on Michigan State University, the school with which Nassar was affiliated.
In recent months Michigan State lost its president, its athletic director, a dean and, for many, its reputation.
But the scandal also cost the school more than $500,000 – in money paid to a New York City public relations firm for just one month’s work in tracking media coverage and social media reaction to the case.