Ironism

Amerika, like the projects before it, broke new ground with a few ideas. The first was to view politics as an instance of herd behavior; another was to oppose diversity itself instead of the groups involved. Now it expands into inspection of human motivations and how those result in a distorted worldview.

Few think about ironism, mainly because the word is rarely used in what would be its consistent sense, namely to speak of those who advocate an approach to reality and moral choice rooted in irony, or things not being what they seem to be. Ironists extend this inversion beyond appearance and deny that things are as they are.

There is great power in denying that things are as they are. One becomes instantly messianic because people cannot tell the difference between more accurate perception, as happens with upsets in the scientific field, and simply projecting a conjecture as a replacement for reality itself.

Ironism becomes self-reifying, or manifesting itself by pursuit of itself, because it changes the human social order to be reality-denying and then only reality-deniers win. This is why once-thriving societies just drop off the map and fall out of history; their people went into denial, a form of insanity, and become incompetent, at which point the societies failed to do anything of relevance and withered away.

In other words, once ironism begins its cancerous work, soon only the bad will win, and the good will lose, which becomes important because the good are what make civilization possible. The bad are what unravel civilization and replace it with people living third world style, in anarchic personal lives bonded into thronging herds.

One of the approaches that Amerika has taken over the years is to view politics as philosophy because every organized system of thought or behavior reflects an underlying way of viewing the world and sense of purpose within it. This reveals some surprises.

For example, under the surface of “collectivism” we find that in fact, individualism motivates each member of that group. This is why idiots bleat about collectivism a lot; they do not want to acknowledge the sin they share in common with that collective, which is the desire to be above anyone who might tell them “no” or that their ideas are unrealistic. This is why conservatism fails, for example.

When we look deeply into individualism, we find that some people are merely bad, and they choose badly, going with their herd animal nature instead of observing, understanding, and adapting to reality. Since they are one step removed from nature through the cooperation and judgment of others, they exist entirely in that bubble.

Soon that bubble expands to include others as they seek to find compromise with the bad ones. This leads to an eternally recurring pattern where human groups become inverted, then ironic, and through that, act against all sensible and natural instincts, propelling them down a path of both self-destruction and a generalized “impulse to destroy”:

We know very little of the Adamites, but the picture that emerges of them – one that comes primarily from their enemies – was of a people more like the Hippie subculture of the 20th century rather than the Middle Ages.

For example, the chronicler Laurence of Brezova writes:

Wandering through forests and hills, some of them fell into such insanity that men and women threw off their clothes and went nude, saying that clothes had been adopted because of the sin of the first parents, but that they were in a state of innocence. From the same madness they supposed that they were not sinning if one of their brethren had intercourse with one of the sisters, and if the woman conceived, she said she had conceived of the Holy Spirit.

The scholar Enea Silvio Piccolomini, who later became Pope Pius II (1458-1464) also noted their supposed sexual activities:

They indulged in promiscuous intercourse, but no one might take a lover without the consent of Adam, their chief elder. When one of these brethren ardently desired a sister, he took her by the hand, and, going with her to the chief elder, said, “My soul is afire with love of this woman.” Whereupon the elder would reply, “Go, be fruitful and multiply and replenish the earth.”

These views of Adamites were not necessarily new – in the early centuries of Christianity there was a sect called Adamites and that St. Augustine even mentions they practiced nudism while rejecting marriage.

Wherever ironism goes, the result is the same: invert all that works and replace it with whatever affirms the power of the individual over reality and common sense.

They seek this inversion through “reality is not as it seems” because they desire to cover up something, specifically that natural selection applies to humans and so we are unequal in character, ability, intelligence, and talent because these are inborn and we cannot alter them.

For them, every fact is something to be interpreted in a way that advances the ideology of Leftism. The best way to do this is to read the facts backward, so that effects appear to be causes. Witness a mundane example of backward thinking:

The research, published in the journal Counselling and Psychotherapy Research, indicates that a chronic lack of money can be damaging to people’s health and wellbeing – something which currently isn’t widely acknowledged by policy makers and mental healthcare providers.

Edited by Dr. Jaime Delgadillo, Lecturer in Clinical Psychology at the University of Sheffield, the international collection of research featured in a special edition of this journal indicates that people living in poverty are more likely to develop mental health problems, which could be related to their increased exposure to adverse life events and a chronic state of unmet material and emotional needs.

The studies presented in the journal examine the relationship between social inequalities and psychological care. Together, the findings show that people living in poverty are less likely to start treatment for mental health problems. Once they do start treatment, they are more likely to have ongoing mental health problems after the treatment is completed, and they face a range of material (e.g. lack of transportation) and social (e.g. stigma) barriers to accessing support. The studies also indicate that people living in poor neighbourhoods are less likely to recover from depression and anxiety symptoms after psychological treatment, compared to people from more affluent neighbourhoods.

Turning this around:

The research, published in the journal Counselling and Psychotherapy Research, indicates that bad health and low wellbeing can cause a chronic lack of money – something which currently isn’t widely acknowledged by policy makers and mental healthcare providers.

Edited by Dr. Jaime Delgadillo, Lecturer in Clinical Psychology at the University of Sheffield, the international collection of research featured in a special edition of this journal indicates that people with mental health problems are more likely to be living in poverty, which could be related to their increased proclivity for adverse life events and a chronic state of unrecognized material and emotional needs.

The studies presented in the journal examine the relationship between mental health and social inequalities. Together, the findings show that people with mental health problems are less likely to start treatment for living in poverty. Once they do start treatment, they are more likely to have ongoing mental health problems before and after the treatment is completed, and they face a range of material (e.g. lack of transportation) and social (e.g. stigma) barriers to accessing support. The studies also indicate that people living in poor neighbourhoods are less likely to recover from depression and anxiety symptoms after psychological treatment, compared to people from more affluent neighbourhoods.

The last two lines did not require writing because they baldly stated facts, which is why this study gets away with what it does. The earlier material interpreted those facts backward — as our counter-inversion shows — and used those facts to make broad proclamations about policy.

Later facts however simply state the association the study found, which is that some people achieve both wealth and mental health, while others achieve both poverty and mental disease. That is the opposite of the lede which the story chose:

a chronic lack of money can be damaging to people’s health and wellbeing

In fact, as anyone with experience in the world can tell you, poor mental health leads to poor decision-making which leads to having less money. In order to support the dogma of egalitarianism, however, they have to flip that around and blame a lack of money for the mental health issues of the poor.

Since the dawn of time, the riff of ironism has plagued humanity because people want to believe it. Like a good cult, it excuses their failings and blames someone else all in the same statement, while giving a sense of meaning to lives that doubtless need more of it.

Once they are hooked, they cannot remove the parasite because it has become part of what supports their self-esteem. Caught in hopeless contradiction, the civilization collapses, and the last thing that most people try to do is loudly bleat proclamations of innocence as the result of their actions brings their world down around them.

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30-30 Ammunition, A Historic Cartridge Continues to Carry On : Load Testing

Reloader, Bob Shell, tests a range of assorted powders loads and bullet weights in 30-30 Ammunition and finds it still is an effective round 120+ years later.
Editors Note: Caution, Reloading is dangerous, read our “Reloading Disclaimer“. The reloading data published by this website is intended for discussion purposes only. As with all data collection, mistakes are possible. You have been warned.**

.30-30 Ammunition Ammo Cartridges Loads
.30-30 Ammunition Ammo Cartridges Loads. often overlooked are reduced and cast bullet loads.

Apache Junction, AZ –-(Ammoland.com)- One of the very first smokeless rounds designed for sporting purposes was the 30-30 cartridge introduced in the Winchester model 94 rifle.

It became generally available in 1895. The original factory ammo offering was a 160 grain at 2,000 FPS.

In that day such velocities were almost unheard of. Typical black powder rounds usually produced 12 to 1400FPS. While 2,000 FPS sounds pedestrian by today’s standards, it did the job and hunters quickly realized that this was the wave of the future. For much of the woods hunting the 30-30 has plenty of power. Later on, the 150 and 170-grain bullets were added, and velocity increased.

A few years later other manufacturers realized the potential of the 30-30 ammunition round and brought out their versions as the Winchester model 94 rifle was selling like hotcakes, and they wanted a piece of the pie.

303 Savage Rifle and Ammo
303 Savage Rifle and Ammo

Savage brought out the 303 Savage also in a lever action though it had a box type of magazine and Remington introduced the 30 Remington round in some pump and semi-auto rifles. I have owned and shot all of them, and ballistically they are virtually identical to the 30-30. It would be a personal choice as to the type of gun as they all perform the same. The 30 Remington and 303 Savage were popular for some years, but they are no longer made. Guns can still be found as well as ammo and reloading components with a little shopping.

However, the 30-30 Ammunition Cartridge is as popular as ever.

One of the companies that makes manually operated firearms have been around for a number of years and they advertise that everything is made in America. Another unusual thing is they advertise on TV which few others do. Evidently it works or they would drop it. If you want something different you should definitely check out Henry Arms. They have a large variety of rifles including rimfires. They have the mares leg handgun, a lever action in 410 gauge and the Henry 45-70 rifle among other arms. Single shot shotguns are available as well. For info you can go to www.henryusa.com for info.

Henry Lever Action .30-30 Rifle

Henry Lever Action .30-30 Rifle
Henry Lever Action .30-30 Rifle

One of their products is a lever action rifle chambered for the 30-30 in various models. My model is a Henry Lever Action .30-30 Rifle, model H009 which is a blued steel model with a round barrel.

It is drilled and tapped for a top mounted scope which will enhance accuracy beyond a hundred yards. A Hawke scope is the planned one for this review. I have used the Hawke on many occasions and they always come through. They are reasonably priced and the rifle selection is good so for info you can go to us.hawkeoptics.com on their products. For a budget conscious hunter who wants a good scope at a reasonable price, you would be missing out if you don’t check the HAWK Scopes out. I have done quite a bit of testing with this scope and everything checks out. It is clear at all ranges and power settings. With this scope, you have the ability to take a long shot if available and using something like the Flex Tip bullet. Based on my experiences with the Hawke brand I recommend it.

Henry Lever Action .30-30 Rifle with a Hawk Riflescope
Henry Lever Action .30-30 Rifle with a Hawk Riflescope

The wood of the Henry Lever Action .30-30 Rifle has a pleasing figure while the bluing is not glossy but even. Another odd feature is it loads by a tube under the barrel as many 22 RF guns do. Most 30-30 lever guns load through the receiver. There is no politically correct safety of any kind which is a plus. Common sense gun handling tends to prevent those types of accidents. The trigger pull is good not too light or heavy.

Caution Loading the Henry Lever Action .30-30 Rifle, your hand may be in front of the barrel.
Caution Loading the Henry Lever Action .30-30 Rifle, your hand may be in front of the barrel.

We did find that the lever screw and a tang screw were loose. Not a big deal but perhaps they might want to look at during production.One other thing we noticed is the way it loads. Most people will put a round in the chamber in order to get the seven rounds. However, when loading the tube your hand may be in front of the muzzle at various times. So, if the chamber has a round in it and is cocked a small misstep may cause it to fire. Such an incident may cause a serious hand injury so be careful see pix.

One thing that was noticeable is the figure on the stock. It has some of the most attractive wood I have seen for a while. Yes, composite stocks are more durable but if looks are important to you then this rifle will definitely have a place in your cabinet.

There are other chamberings and styles available plus some shotguns. So why a 30-30 rifle? It has been around for over 120 years, and one would think that it would be obsolete and no longer made. Nothing is further from the truth. There are several other rifle makers, and the Henry 30-30 is one of the top sellers. Most are lever guns, but some single shot and bolt action rifles are available. The 30-30 round has been used by many hunters, and when used as designed it produces good results often ending with a deer in the pot. It is usually considered a woods gun meant for moderate ranges. However, with the new and improved powders and flex tips the range can be extended. Some people feel that as long as a bullet produces 1,000 FT-LBS of energy at the target, it is considered adequate for deer sized game. With Hornady Flex Tip bullets that number can be obtained at 300 yards with safe loads and regular lever action.

30-30 Cartidge Loadings

Here are some examples when the powder charged is increased by one grain. Some brands of bullets were more consistent than others which is normal. That is why if you are working up a load for serious purposes it is important to try different powder and bullet combos. Each gun has its preferences.

LOAD BULLET VELOCITY MY COMMENTS
32gr RL #7 110gr FMJ-RN 2521.6 Very Consistent
18gr 5744 150gr Berry 1478.9 Consistent
Barnes 150gr Vortex 2404.6 Good Hunting Load
32gr 8208 150gr Speer 2212 Ok but can increase
33gr 8208 150gr Horn 2263.36 Ok
34gr H-4895 150gr Combined 2304.4 Decent
37gr CFE-223 150gr Horn 2250.55 Very Consistent
37gr Leverrevolution 150gr Barns 2385 Nice Load
36.5gr Leverrevolution 160gr Flex 2335 Long Range Potential
Hornday 160gr Flex Tip 2369.80 Nice Load
18gr 5744 160gr Cast 1573.89 Consistent
10gr Unique Mossberg 165gr cast 1347.60 Very Consistent
10gr Unique Henry 165gr cast 1336.44 Very Consistent
31gr 8208 170gr Speer 2060.71 Deer Load
32gr 8208 170gr Speer 2107.4 Consistent
35gr Leverrevolution 180gr Horn RN 2144 Consistent
30gr 8208 180g Horn RN 2008.8 Decent
14gr 5744 220 gr cast GC 1286.7 Ok Load

Just for info, the 10 grains of Unique and the 165 gr cast was fired in a Mossberg and Henry both lever actions and a 20” barrel. The results were very similar, and Unique is one of the very best powders for reduced loads.

For those who are interested in the potential of a 30-30 at different ranges here is some info that may help.

150 grain RN

Muzzle 2390/1902 – 100 yards 1959/1278 – 200 yards 1581/832

160 grain Hornady FTX which is a pointed bullet safe in a tubular magazine.

Muzzle 2400/2046 – 100 yards 2150/1636 – 200 yards 1916/1309 – 300 yards 1699/1025

As you can see the 150 grain drops below 1000 LBS before reaching 200 yards while the FTX extends the range to 300 yards a 35% increase in usable range. The 170-grain flat point launched at 2200 FPS drops below 1000 FP LBS of energy at over 150 yards so the 160 grain FTX would double the useful range. Therefore it would be a mistake to sell the 30-30 short.

30-30 Cast Bullets
30-30 Cast Bullets
Right: 30-30 160 gr flex tip gives the 30-30 more range. / Left : If a bullets lacks a cannelure it can be installed with a small tool.
Right: 30-30 160 gr flex tip gives the 30-30 more range. – Left : If a bullets lacks a cannelure it can be installed with a small tool.
30-30 110 & 150Gr Bullets
30-30 110 & 150Gr Bullets

I wanted to see what 30-30 ammunition could do in a stronger rifle and I have a TC single shot and used it for the test.

I wont be listing the loads here as someone would try them in a lever action which could cause a catastrophic event. It would probably hold them but would cause excess wear and could damage the gun. So why take the chance especially if you don’t understand the ramifications of using such loads.

For this experiment, here is list of the top velocity of the bullets tested. It will become obvious quickly that these velocities are quite a bit above normal and I know that they are that is why the loading data isn’t included. If you have a TC or strong bolt action then these velocities can be safely obtained. This is a little off the subject but it shows that the 30-30 is more than just a short-range woods load. The Henry rifle is well built and has as good an action as any 30-30 but I would not try these loads in it. If you were carrying a 30-30 in grizzly country them one of the heavy bullets may serve but for 99% of us the factory spec loads will do just fine. These are the velocities obtained in a single shot rifle.

Bullet Weight Velocity
110gr RN 2897
123gr 2730
150gr 2637
165gr 2392
180gr 2304
200gr 2232
220gr 2053
30 Caliber Cartridges
30 Caliber Cartridges : L to R 303 savage, 30-30, and 30 Remington. They have similar performance but the Savage & Remington are obsolete.

Factory 30-30 ammunition is usually produced with a 150 or 170 grain bullet. That takes care of most hunting situations that a 30-30 should be used for. Recently they added a 160 grain Flex Tip which enhances its range. One thing that puzzles me is they never offered a 180 or 190 grain RN. The 303 Savage offered it in the 190 grains at one time and it had a good reputation.

The 180 would give a little extra penetration if you were hunting large black bear or large boar. They shoot well and have their uses through a 150 or 170 would cover deer and similar game. The Hornady 180 grain feeds ok but care must be taken to seat deep enough in fact with any gun and ammo types you should cycle them before you go hunting. You can’t seat it in the cannelure, doing so will make it too long. Since it has a long neck a cannelure isn’t needed. However, if you have a bullet that needs that procedure that is an easy task. I have a CH cannelure tool which comes in handy on many occasions. In the last decade or so factory ammo has improved a lot.

In fact, it can be a challenge to do better than the factory loads. The only downside is the cost. An indication of how popular round is the variety offered by various ammo companies. Hornady a leading ammo maker offers 5 different loads for this round. For more info, you can go to www.hornady.com/ammunition for a listing on their products. Another fine ammo maker is Barnes. They brought out the copper bullets which have turned out to be great hunting bullets. They offer the 30-30 ammunition in the 150 gr Vor Tex and they shoot well for info you can go to www.barnesbullets.com for more info.

Handloading, the 30-30 ammunition, brings out the potential and with a Henry rifle with the Hawke scope your usable range will increase. Some hunters tend to look down on the 30-30 ammunition as obsolete and no longer effective. Apparently, since 1895 deer have grown tougher and may have some armor at least that so is the thought process for many when buying a rifle these days. They go with the short, medium and long magnums for woods hunting. They feel that a bullet screaming along at over 3000 FPS is needed to kill a deer at moderate ranges.

After some years pass some of those super magnums will be a footnote while 30-30 ammunition will carry on.


Bob Shell
Bob Shell

About Bob Shell

A Custom Reloader of Obsolete and Antique Ammo, Bob Shell, writes about the subject of Guns, Ammo, Shooting and Related Subjects. Visit: www.bobshellsblog.blogspot.com

The post 30-30 Ammunition, A Historic Cartridge Continues to Carry On : Load Testing appeared first on AmmoLand.com.

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Wyoming Approves First Grizzly Hunt In Over 40 Years

Grizzly bears are probably the baddest of the bears, at least in most of North America. While they’re often not what some people like to think, they’re still fairly aggressive, especially when compared to black bears, and will definitely put a hurting on your weekend plans if you screw around with them. However, they’ve also been a threatened species for some time.

However, the population of grizzly bears has been rebounding. It’s rebounding so well that Wyoming will host the first legal grizzly hunt since 1975.

After exceeding recovery expectations while protected by the Endangered Species Act, U.S. Fish & Wildlife officials in Wyoming approved the first grizzly bear hunt to take place in the lower 48 states since 1975.

WGFD has been floating the idea around for several months, and has even hosted a number of public meetings across the state to give folks an opportunity for their opinions to be heard on the proposed 2018 Wyoming grizzly bear hunt.

In the end, the commission unanimously voted 7-0, re-wrote and implemented a final set of regulations, and approved the grizzly bear hunt for this fall.

WGFD highlighted a number of things hunters need to know about the hunt:

  • The Department shall generate grizzly bear license issuance lists for hunt areas 1, 2, 3, 4, 5 and 6. Separate license issuance lists shall be generated based on the residency of applicants for a grizzly bear license. A computer random number selection shall be utilized to determine name placement on the grizzly bear license issuance lists. When a hunting opportunity exists for hunt areas 1, 2, 3, 4, 5 or 6, licenses shall be issued to individuals on the license issuance lists for a specified ten (10) day hunting period as designated and at the direction of the Department. The Department shall issue at least seventy-five percent (75%) of the available licenses to residents prior to issuing a nonresident license. Licenses shall be issued until mortality limits are reached or until the close of the season.
  • The application period for the grizzly bear license issuance lists and limited quota drawing shall be July 2, 2018 through July 16, 2018. Completed applications shall only be submitted through the Department Electronic Licensing Service.
  • After the drawings for the grizzly bear license issuance lists are completed, the Department shall contact applicants in the order of their ranking on the lists and advise them of the possible opportunity to hunt grizzly bears. The Department shall continue to contact applicants on the lists until ten (10) applicants accept the possible opportunity to hunt grizzly bears.
  • Applicants on the grizzly bear license issuance list who are offered and accept an opportunity to participate in the grizzly bear hunt shall be advised of a specified ten (10) day hunting period during which their license shall be valid. Licenses to hunt grizzly bears in hunt areas 1, 2, 3, 4, 5 and 6 shall be valid for a single ten (10) day hunt period as specified by the Department and shall not be subject to renewal or hunt period extension.

These are just a few of the listed regulations on the WGFD website, so please take the time to read through all of them at your convenience.

For hunters, this is good news.

Contrary to what animal rights activists like to think, this is good news for the grizzly bear as well. Hunters are typically conservationists. While they like to eat what they kill, as a general rule, they also want to hunt these species for ages to come. They want these populations to be large and healthy, but not so large they endanger humans.

It sounds like the grizzly population is doing well and, in time, will do even better.

The post Wyoming Approves First Grizzly Hunt In Over 40 Years appeared first on Bearing Arms.

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Free Enterprise Project Scores Victory Over Boardroom Affirmative Action Push

Discovery Shareholders Take National Center for Public Policy Research’s Advice and Reject Liberal Effort to Force Race and Sex Paradigm Upon Board Selection Process New York, N.Y. / Washington, D.C. – Discovery, Inc. shareholders, following the advice of the National Center for Public Policy Research’s Free Enterprise Project , today rejected a resolution designed to force the entertainment company to apply affirmative action policies to its board of directors selection process. The Free Enterprise Project – the nation’s leading proponent of free-market investor activism – opposed Discovery, Inc. shareholder proposal #4, entitled ” Stockholder Proposal to Require Diverse Candidates for New Director Nominees .”

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The Charles Koch Foundation paid to pull strings at George Mason. It’s time for transparency.

Clarification: In agreements with George Mason University, the Charles Koch Foundation could name members of a selection committee whose appointees could also serve on an advisory board that had the power to recommend dismissal from the school’s Mercatus …

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‘No sentiment, no godfatherism’ – Taju Disu warns Rohr over Nigeria’s final selection for World Cup

The Super Eagles provisional 30-man list was released on Monday and the ex-international has called for transparency in choosing the best… Sentiments and godfatherism in choosing Nigeria’s final 23 players for the 2018 World Cup ‘is going to kill the team’, warns ex-international Taju Disu. And while the former defender feels the list is decent enough, he urges coach Gernot Rohr that all players be given fair hearing in the buildups, and the final decision should be void of influence from higher authorities or sensationalism.

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SLS Las Vegas to celebrate Father’s Day with dining specials

SLS Las Vegas Hotel & Casino will celebrate Father’s Day with steak, whiskey, burgers and more at Bazaar Meat by Jose Andres, Umami Burger, Beer Garden & Sports Book and Northside Cafe & Chinese Kitchen all day on Sunday, 17 June. Bazaar Meat by Jose Andres will offer a Father’s Day prix-fixe menu, priced at $100 per person, which includes super-giant pork-skin chicharron; Ferran Adria olives, both modern and traditional; a bagel and lox cone; croquetas de pollo; Washugyu beef and parmesan grissini; Brandt beef tenderloin; Robouchon potatoes; grilled asparagus and a selection of desserts.

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This Woman’s Instagram Photos Are Causing Controversy For One Subtle Reason

Have you ever really studied people’s photos on social media? One woman’s Instagram photos have gotten plenty of attention because they have one subtle similar element among all of them. Those flipping through this French woman’s Instagram might have pieced together one small detail, but many miss it entirely. Take a look through her photos here and let us know if you see what they all have in common.

Did you notice it? In every pic, she’s either holding a glass or bottle of alcohol or is situated next to alcohol in some way.

But does it mean anything? In fact, it does. The account is part of a clever campaign to raise awareness about alcohol addiction, pointing out how “It’s easy to miss the addiction of someone close.” Are you really paying attention?

The video explains, “On the 1st of August, @louise.delage appeared on Instagram. Two months later, her photos and videos had over 50,000 likes.” It’s easy to see why – she’s a beautiful woman and her photos, some in gorgeous locations, are overall striking and stunning. The video asked: “But were her followers really aware of what they were liking?”

Turns out, mostly not, as the video scrolls through a selection of her social media pictures, which show the woman in restaurants, aboard a boat, poolside, and in other scenic locales. Then the video focuses on the alcohol in each shot. It ends with the powerful statement that “it’s easy to miss” someone’s addiction, before pointing people to the website Addict Aide.

It’s an interesting use of social media to bring attention to a struggle that many people might be facing, but that their friends and family may not be so aware of.

Those commenting on the video were split about how they felt about the campaign, with one person explaining: “This ad is brilliant. For those that don’t understand, the point isn’t that she’s an alcoholic. The point of this ad is, despite being given a snapshot moments of her life with over a hundred pictures and followed by thousands of people, how many noticed that she may potentially have a drinking problem? That she had a drink in every picture? If it’s so easy to miss even when it’s been blatantly presented to you, how much easier would it be to miss similar signs from people close to you?”

Another fan of the video noted: “The failure to grasp the simple message behind this video is gob smacking! It doesn’t matter if you don’t give a s**t about the person/model in it! The message is that this could be anyone such as a friend or family member and you’d continue to like the pictures without considering what was happening behind the scenes. The video is promoting awareness!”

Another person pointed out: “People really don’t get the point? It isn’t about the model, her lifestyle, or the number of likes. No matter where or when an image was taken, alcohol was there. Addiction is when you are no longer trying to get high, but you are trying to get normal. Alcohol had become a constant background, like the hum of a city you just accept and at some point no longer hear. Thanks for a really smart campaign, even if it goes over others’ heads.”

One commenter had personally liked the woman’s photos and was completely unaware of the campaign behind it, noting: “Wow, I was liking her photos myself and at no point could I tell that she is possibly an alcoholic or part of a project/commercial. Really didn’t expect this, very well done and executed…”

Are you going to pay better attention to your friends and family’s photos now that you’ve seen this example?

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